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Oct 26, 2017

Just for fun,

An age old argument

Brandon, one of RockIT’s Solutions Account Managers has two passions in life, number one is his clients, making sure their IT is ticking over nicely and number two is his mobile phone, a Galaxy S8 +. There are certainly worse things to be wedded to than Android, but seeing as Apple have just launched the Apple iPhone X and Google the Pixel 2, Brandon wanted to share with you his thoughts on the age old argument; Android vs. Apple.  

Gone are the days of choosing between the latest Nokia or Motorola. And remember when every business professional could only access their email if they had a BlackBerry? Well thankfully those days are gone, and now everyone with a smart device can access all sorts of rich media, through a range of applications, and receiving emails on the fly is a given. The smartphone market of today is separated into one clear divide, Apple iOS or Android. What are the pros and cons of these options, and what phone is right for you?


Let’s start with the iconic brand that’s recognised globally and established as one of the leading brands for technology; Apple. The Apple iPhone, whichever model you take a look at, they all look the same. Its apple trademark design and user friendly system, provides the majority of users with everything they could need, providing both the hardware and the software in one. The Apple iPhone offers an especially user friendly interaction, as even the most non-tech savvy people can quickly get up to speed with iOS (the operating system that supports the Apple iPhone). This is a blessing and a curse, as some see this as user friendly, while others see the lack of customisable features as limited and boring. In addition, Apple doesn't provide external or expandable storage, therefore the memory space you purchase at the front end is what you’ll have throughout the life of the device, for some people this means having to do regular data transfers to an external storage medium or by breaking the bank and upgrading the handset.

One plus point for the Apple iPhone is that it’s considered a cyber-secure option, as most of the malware that’s aimed at mobile devices is written for Android. It’s not that there aren’t any Apple related incidents, it’s just they tend to be few and far between because Android is notoriously much easier to infiltrate and hackers are more likely to opt for the low hanging fruit.  

Another shining plus point for the Apple iPhone is their support service. They provide a top range of support services that could see you walking into an Apple store, just as easily as having an online live chat. It’s always possible to speak to a technical support representative, and in most cases, non-complex issues for both hardware and software can be identified and resolved quickly. This is where Apple truly trump any other major technology brand by priding themselves on having created the perfect customer experience, as in the words of Ray Kroc “Look after the customer and the business will take care of itself”.


The first thing to clear up is that Android is not a handset brand, it’s an operating system (OS) that many smart devices, Google included, provide as their OS. This opens the door to a multitude of handset options, and with choice comes affordability. Okay, so some of the more desirable phones might not offer the best price points, however, there are plenty of smart devices that provide more of an entry level device, and the price on these can range from £25 to £260. In comparison, they provide more flexibility for affordable options than that of the Apple iPhone, where a top of the range iPhone X could set you back £999.

Android enabled handsets tend to offer much better customisable features, which means that each function of the phone can be personalised, swiping up for your on demand applications, or swiping down for your missed calls and texts. In theory, nothing should be missed, the reality though for some people, is that the phones can be complicated and hard to use.  For most people, the far reaching functionality of Android phones is highly desirable, and as soon as you add in the removable and extendable storage, it’s a no-brainer. 

One of the main issues with Android, however, is the heightened risk of malware. In complete contrast to the Apple iPhone, Android phones are at significantly higher risk of being hacked. That said, so long as Android users ensure they are running the latest version of the OS, as highlighted in our blog ‘Oreo or toast?’ these risks are reduced massively. Whilst on the subject of handset security, Samsung does offer their Knox security suite; which is used by the MoD for its highly intricate encryption algorithms, so when selecting which device you wish to go for, bear in mind not all android security is doom and gloom.

Another consideration is that as with an Android handset the hardware and software are offered via separate companies, it can make phone support a little inconsistent. In addition, you’ll have to identify if your issue is hardware or software related before you make the call, otherwise, you could find yourself being moved from pillar to post, just to get a simple fix resolved. 

Whichever option you choose, Apple or Android, both offer a great end user experience and meet the demands of the most tech savvy and non-techy user. My overall conclusion on this argument is if you want a device to just work without any input; go for apple. If you like a device with endless customisation capabilities and a truly great ‘Pound vs Performance’ go for Android.

So whether you use your phone to gossip your way through your minutes, to reduce your data at a rate of knots by downloading cat memes, or ramp up your storage keeping up-to-date with the latest bands, there really is something for everyone.