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Jul 18, 2017

Industry insights,

The future for personal data

As previously documented within the blog post Data Protection – the new legislation, on the 25th May 2018 the UK will enforce new data legislation under the EU’s General Data Protection Regulations (GDPR). In essence, the legislation is set to redefine a complete set of new principles that will combine improved control and simplification for the end user with a greater onus on the companies that manage data.

At the moment, end users may believe that they have a good level of access and control over privacy settings applied for their personal data. However when you consider that data access rights are not as transparent as they could be; (often hidden behind lengthy terms and conditions or within the small print), while a Data Subject Access Request (DSAR) to access information held about you by third parties, often carries an administration cost of £10. It’s clear to see more needs to be done to ensure each user has full autonomy over what information is shared publicly.

Some businesses, such as online or social media giants like Google or Facebook, are already starting to provide their end users with greater levels of transparency through the use of automation tools. These tools allow the end user the ability to download and manage information that is held about them. End users can access a variety of data, such as online activity, photos, calendar updates, connections and contacts.

Under the GDPR, the new legislation will not just affect the larger global corporations, but also smaller businesses in both the private and public sectors. Therefore businesses of all sizes are going to have to start considering what tools they will use to extract and provide data to their end users, upon request.