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Jul 25, 2017

Industry insights,

IT - The cornerstone for success

I don’t know about you, but for myself and the team here at RockIT this year has literally flown by. As we are constantly working on business improvements that see us continually looking forward, I don’t always get the time to reflect and to remember what it was like in the very beginning.

Starting a business can be exhilarating; it can create all kinds of ideas, can see you working with different people, and it’s often not without its challenges or fears. When I originally started RockIT I had no idea how it was going to evolve and at the time couldn’t imagine the company as it is now – with over 80 employees and responsible for hundreds of businesses’ IT. All I knew was; I wanted to do things differently, and provide a quality of service that surpassed others by listening to our clients’ business goals with the aim to align their IT support to their goals. It sounds pretty simple really, but at that point in time it was almost revolutionary, as not many businesses were focusing on the client the same way we were.

Although I didn’t market it as such, my overriding thought at the time (and which still stands true) was that ‘IT is the cornerstone for business growth and prosperity’. Think about it, a business that operates without a clear IT objective or strategy will get to a point where their IT simply won’t fulfil all of their business needs, such as flexibility and scalability. This will almost certainly ensure the business stagnates.

It really doesn’t need to be like this. Businesses of all sizes, from start-ups to large global organisations all have the same opportunity to leverage business growth through the dynamics of their IT infrastructure. Aside from the obvious progression, such as having the flexibility for sustainable business growth, consider the one thing that you need to possess above anything else when you are starting out – confidence. Without it, your potential customers won’t have any faith or trust that you’ll be able to fulfil their requirements. If you try to operate your business on ageing equipment or don’t invest in the benefits from the start, you really are making a rod for your own back.

You are the lucky ones. Setting up a business is far easier today than it’s ever been. Not just for the business support that’s readily available from business communities and companies like the IoD, but also for the cost effective business applications and technology that’s on offer. Online cloud based applications, such as Office 365 and Salesforce can really help you to manage your contacts and clients. You can access the information anytime, anywhere and what’s more, so can your employees. This can keep overheads low by allowing you the flexibility for offering home working as an option.

If I could give you one piece of advice, it would be to always plan your IT, with future you in mind. I did this by creating a 250-page annual business plan, however, that was right for what we needed at the time. Keep your IT plans straight forward and forward thinking, and make sure they mirror all the ambition and projection you have for the business; in other words plan for the business you want, rather than the business you have.