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Dec 13, 2017

Industry insights,

Video is the future

You’ve probably all heard the phrase ‘content is king’, well although technically ‘content’ has not been knocked off the top spot, there is a new king making its name known – Video.

Video is fast becoming the most dominant viewing platform for the modern day era, and whilst it is considered a great publicity tool, with easy ways to share professional opinions and the culture of your business, there are many other ways that businesses can embrace video in the work-place. A recent survey with Vidyo has suggested that although some CIO’s and CTO’s are concerned about the cost implications of using video as a business tool, 53% have said they are already using video in some form within their business.

Of the 53% of respondents that were already using video, almost two-thirds were eradicating the up-front costs of video by using communication-platform-as-a-service (CPaaS) a cloud-based platform that enables developers to add real-time communication features to their own applications without the need for a total rebuild. CPaaS offers businesses a faster and low-cost alternative to communication, it can be used in many ways such as sales enablement, click-to-call, multimedia messaging and other business applications. 

The fact remains that, although there are many uses for video in the work-place while ever business owners and decision-makers want information fast, and the more demand we place on consuming content quickly, at the touch of a button, the more validity video has as the go-to tool for publicity. According to research by Hubspot, 75% of executives watch at least one work-related video every week. This means the potential audience is massive and if you are able to turn your business knowledge and insights into video-based thought leadership content, you will be on to a winning formula, one that will have a huge impact on the brand profile.  Studies have shown that a video shared on social media such as Facebook will generate double the organic reach than that of a normal text based post. It’s probably due the explosion of faster 4G internet speeds and the adoption of smartphone technology, but when you consider the impact of combining video content and social media, the results would clearly yield a great return on investment – especially when you consider that most videos can be created with the technology that already exists in our pocket, the humble smartphone.